Doritos is holding a SuperBowl Commercial contest, ' Crash the SuperBowl'.
The possible prize? 1 Million dollars! Create an eye-catching, unique, and fun 30 second spot and win $1,000,000.00 if they choose you!
All assets will be provided by Doritos ( logos, music, bumpers, and more)
Contest Details and Rules:
- Deadline: November 21, 2011 by 11:59 pm EST
- Prizes: 1st place- $1,000,000.00 and produce a future Doritos project with the famous, The Lonely Island. 2nd place- $ 600,000.00. 3rd place- $400,000.00
- You must be 18 years of age or older and be in the United States or the District of Columbia.
- There is no purchase necessary to enter the contest.
- Review the assets provided in the Toolkit on the Web Site.
- Get together your idea for a DORITOS® brand Super Bowl XLVI commercial. Make it action-packed. Make it funny. Make it something you’ve never seen before. It’s up to you. Just make it awesome.
- Your Submission should be in commercial form consistent with these Official Rules.
- Judging Criteria ("Judging Criteria") is as follows:
- Originality and Creativity - 40%
- Adherence to Creative Assignment - 30%
- Overall Appeal - 30%
- Video file must be submitted – the Video file(s) must be exactly 30 seconds in length (all copyrighted material will be removed)
- The video file size should be kept at or under 100 MB for quicker upload/encoding time (Finalists may be asked to provide higher resolution files)
- Video files must be provided in one of the following file formats: .MPEG; .MOV; .AVI; or .WMV
- For all video submissions shot in 16:9 aspect ratio, they should be center cut protected. Finalists may be asked to provide the original audio and video files used during production of the entry for broadcast purposes. This may include uncompressed QuickTime files, final audio mix and/or separate audio tracks for dialogue, music, and effects. These items are not mandatory to become a Finalist.
- Submission must be primarily in English.
- Each Submission must not feature or refer to any food products other than DORITOS® brand Tortilla Chips; it must not feature or reference any NFL Marks or any other third party trademarks; (with the exclusion of DORITOS® brand assets provided on the Web Site); it must not feature or reference any NFL merchandise or NFL player(s); and it must not feature or reference any names or third party logos (other than the DORITOS® brand logo), including but not limited to third party names, logos or trademarks on street signs, panoramic views, vehicle license plates, or clothing such as T-shirts, hats, etc.
- Do not show anything with distilled spirits (i.e. hard liquor), tobacco products (including cigarettes, cigars, pipe tobacco, chewing tobacco, and snuff), contraceptives, feminine hygiene products, fireworks, firearms and ammunitions, prescription drugs, illegal drugs and related drug paraphernalia, nutritional supplements, lotteries and gambling (including horse or dog racing and products or services related to gambling).
- Each Submission must not utilize live animals unless the Entrant has obtained the consent of the animal’s owner and an affidavit from the animal owner or wrangler that the animal was not harmed in the making of the commercial. Entrants are encouraged to contact the local Humane Society prior to filming the Submission to verify appropriate animal safeguards on set.
- Don't include any copyrighted works (other than as owned by the Entrant). You may not include any music except for the pre-approved music provided on the Web Site. Approved music provided on the Web may not be altered. Use of any unauthorized music may result in disqualification of Submission, in Sponsor's sole discretion.
- Five (5) finalist Submissions (each a “Finalist”) will be selected by a judging process in which a qualified panel of judges (“Judges”) will evaluate each eligible Submission based on the Judging Criteria set forth above. In the event of a tie for the fifth Finalist spot, the tie will be broken based on the highest score in the first Judging Criteria, continuing thereafter to each Judging Criteria, in order, as needed to break the tie. The five (5) Finalist Submissions will be posted for the public (ages 13 or older) to vote on their favorite at http://www.crashthesuperbowl.com starting on January 4, 2012 at 12:00:00 pm (noon) CT and ending on January 29, 2012 at 11:59:59 pm CT
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